A slow website can cost you customers and lower your search engine rankings. Studies show that even a one-second delay in page load time can decrease conversion rates by up to 7%.
The SEO Impact of Slow Load Times
Google considers page speed a ranking factor. Slow websites suffer from:
- Higher Bounce Rates – Users abandon slow sites quickly.
- Lower Mobile Rankings – With Google’s mobile-first indexing, slow-loading mobile sites are penalized.
- Reduced Crawl Efficiency – Search engines struggle to index slow pages efficiently.
How to Improve Website Speed
- Optimize Images – Compress images to reduce load time.
- Use a Content Delivery Network (CDN) – Distribute content globally for faster access.
- Enable Browser Caching – Store elements to speed up returning visitors’ experience.
- Minimize HTTP Requests – Reduce the number of files a browser needs to load.
Investing in website speed optimization enhances both user experience and SEO performance, leading to higher engagement and conversions.
